Management systems and ERP

Custom CRM software development for sales teams

A CRM only works if salespeople open it. We build simple, fast CRMs around your sales process, with leads flowing in from every source and follow ups that remind themselves.

What is a CRM?

A CRM (customer relationship management) system stores every lead and customer with their history of calls, messages, quotes and purchases, and helps teams manage pipelines, schedule follow ups and measure conversion. A custom CRM matches a company's exact stages, fields and integrations.

What our crm software development covers

Custom CRM for leads, pipelines, follow ups and customer service that your sales team will use.

Lead capture

Website forms, ads, portals, calls and WhatsApp in one inbox.

Pipelines

Drag and drop stages that match your sales process.

Follow up engine

Automatic reminders, WhatsApp templates and task queues.

Quotes and orders

Branded quotations and order conversion.

Call tracking

Click to call and call logs from cloud telephony.

Sales analytics

Conversion by source, rep and product.

How we approach crm software development

Generic CRMs charge per user and fill screens with fields nobody uses. A custom CRM shows each person only what they need, on desktop and phone.

We connect your real lead sources, such as your website, Meta ads, IndiaMART, JustDial, calls and WhatsApp, so no enquiry is lost.

Every project starts with a short discovery call and ends with software you own: source code, data, cloud accounts and documentation are handed over in your name.

Modules and features

  • Leads
  • Contacts
  • Pipelines
  • Tasks
  • Quotations
  • WhatsApp
  • Telephony
  • Reports
  • Mobile app
  • Role permissions

Built for

  • Real estate
  • Education admissions
  • B2B manufacturers
  • Insurance agents
  • Agencies
  • Clinics

Technology we use

  • Laravel
  • React
  • Node.js
  • MySQL
  • WhatsApp API
  • Exotel
  • Flutter

From first call to launch

The same five stages for every build, with a working demo at the end of each sprint so you see progress, not promises.

  1. Discovery

    We map your process, users and data, agree the first release and give you a fixed price for it.

  2. Design

    Clickable prototypes of the key screens, reviewed with the people who will use them every day.

  3. Build in sprints

    Two week sprints with a demo each time. You can change priorities between sprints.

  4. Test and launch

    Functional, security and load testing, data migration, training and a planned go live.

  5. Support and grow

    Monitoring, fixes and new features on a monthly plan, or a clean handover to your team.

Questions about crm software development

Why build a custom CRM instead of using Zoho or Salesforce?

Custom CRMs avoid per user fees, fit unusual processes exactly and integrate deeply with your other systems. For standard needs we will also tell you honestly if an existing CRM is the better choice.

Can leads come from IndiaMART and JustDial?

Yes. We integrate common Indian lead portals so enquiries arrive automatically.

Is there a mobile app?

Yes, field and sales teams get an Android and iOS app with offline support.

Do you work only in Kolkata?

Our engineering team is based in New Town, Kolkata, and we work with clients across West Bengal, the rest of India and overseas. Most projects run remotely with weekly demos, and we meet in person when it helps.

Get a free scope for your crm software development project

Share three details. A senior engineer from our Kolkata team will call you, understand the problem and send a written scope with timeline and cost. No obligation, no spam.

  • A short call with an engineer, not a salesperson
  • A written scope: modules, technology, timeline and fixed cost for phase one
  • Honest advice, including when an existing product fits better than custom code

Enter your name.

Enter your company name.

Enter a valid 10 digit mobile or landline number.

Prefer to talk now? Call +91 81160 76002 or WhatsApp us

Your details go only to the WebKitLab team and are never shared. See our privacy policy.

Get a free project scope